Service Line Questionnaire

Please submit the below questionnaire in order to provide me with a complete picture of the service line you’d like to target for your lead generation campaign. This will enable me to create focused landing pages targeting your ideal client in each area you serve.

"*" indicates required fields

Name

This field is for validation purposes and should be left unchanged.

About You

Your Name*

First Last

Phone*

Email*

Service Offering & Target Audience

What service line would you like to target?*

What are the features and benefits of this service?*

Features and benefits help businesses convert visitors by explaining how products solve customer problems. For example: a plumbing service’s 24/7 availability offers peace of mind for urgent repairs. Please provide at least 3 features and benefits.

Feature

Benefit

What makes this service different from your competitors?*

Who's your ideal client?*

Please describe your ideal client in as much detail as possible. This should include demographic information such as sex, age, ethnicity, income, interests, likes, dislikes, etc.

Are there specific project types or industries you want to avoid?*

If any, please list one per line.

Are there any services you don't provide that prospects might assume you do?*

What's your profit margin on this service?*

What's the lifetime value of your clients who use this service?*

What's your closing rate?*

How do you track sales from initial inquiry to closing?

In order to determine profitability of your campaign, we need to know what leads have become clients. Do you track on this? If, so, how? Do you use a CRM, spreadsheet, etc.?

Who are your top competitors within this service line?*

Please list at least 3 competitors below. Click the “+” button to add more.

Name

Website

Geography & Logistics

Are there lead times (minimum notice) required for your services?*

What are the biggest problems your clients face, and how do you solve them?*

Target Cities or Regions*

Please provide a list of no more than cities you’d like to target for this service line.

Your Process

Can you outline the step-by-step process your ideal client goes through when working with you?*

How do you handle the unexpected?*

How do you handle accidents, missed appointments, damaged goods, etc.

Do clients interact directly with your team, or is there a dedicated project manager or point of contact?*

Your Results

What types of projects or clients have you had the most success with?*

Have you received any awards, certifications, or special industry recognition that should be highlighted?*

What specific results have you helped clients achieve?*

Pain Points

Are there common misconceptions about your services you’d like to clear up?*

What are the top pain points your clients mention when they come to you?*

If you had 5 seconds to explain why your ideal client should choose you over a competitor, what would you say?*

Lead Qualification

What questions do you ask prospects to qualify if they’re a good fit for this service?*

Are there specific clients that tend to waste your time or lead to unprofitable work?*

Are there certain cities or markets where you see higher-quality leads or higher closing rates?*